The media is a powerful tool that has the potential to shape public opinion, influence public policy, and even impact elections. It can be a singular entity or plural entities, depending on how it is used. In general, the media can be one monolithic entity, with a single, unified voice that speaks to a wide range of audiences. On the other hand, the media can also be made up of various distinct parts, each with its own unique voice and perspective. Ultimately, the media is what we make of it – it can be singular or plural, depending on the goals we set for it. Ultimately, it's up to us to use the power of the media for good and to ensure that all voices are represented.